What is App Preview (Android) ?
Creating an effective app screenshot for the Play Store is crucial as it’s one of the first elements that potential users see. Here’s a knowledge base outline on how to design compelling Play Store app screenshots:
Purpose of app screenshot
- Showcase the app’s key features, benefits, and functionalities.
- Provide a visual narrative that demonstrates how the app solves user needs.
- Influence users’ decisions to download by clearly highlighting app value.
Basic Requirements
- Format: PNG or JPEG format is commonly used.
- Resolution: High-resolution images are essential for clarity and professional presentation.
- Aspect Ratio: Typical aspect ratios are 16:9 or 9:16, but check Play Store guidelines for specific recommendations.
- Quantity: Google Play allows up to eight screenshots; aim to use at least three to highlight key features.
Content Tips for Screenshots
- Feature Highlighting: Each screenshot should represent a major feature or benefit of the app. Choose images that showcase the most essential functionalities.
- Problem-Solution Approach: Demonstrate how the app helps solve a problem or enhances the user’s experience.
- Clear and Concise Text Overlays: Add short, descriptive text over each screenshot to explain features briefly. Keep font large, readable, and aligned with brand style.
- Consistent Design Elements: Use a consistent color scheme, typography, and style that align with the app’s branding.
Screenshot Flow
- Start with Core Value: The first screenshot should display the app’s core value, feature, or main differentiator.
- Use Sequential Storytelling: Arrange screenshots to form a logical narrative, showing how to use the app step-by-step or how it benefits users in different scenarios.
- Highlight Unique Features: Focus on unique or standout features that differentiate your app from competitors.